ABSTRACT
This chapter explores and discusses literature concerning three overarching aspects related to consumers enacting environmentally significant behavior: the informational context of stimuli presented to inform behavior, mediating/moderating factors that may influence how consumers process and evaluate information presented, and the behavioral responses that may ensue after attending and processing the information. Environmental psychologists conceptualize this process within a stimulus-organism-response (SOR) framework (Mehrabian & Russell, 1974). For the purposes of clarity and flow, but not to the exclusion of other theoretical lenses, I discuss each of these areas separately, starting with consumer response behaviors within the context of environmentally significant behavior, followed by consumer processes that may mediate stimuli perceived. Research highlighting how the visual presentation of stimuli may influence subsequent processes and outcomes follows; I acknowledge that various theoretical linkages may extend from one area to another within the discussion.
