ABSTRACT
Asia is often considered one region when in fact it is a cluster of dozens of countries, each representing significant challenges to manage from a pricing perspective. Managing pricing in Asia offers great challenges as well as interesting opportunities. In most multinational corporations (MNC), the central pricing team will work with their Asia counterparts to set and deploy pricing strategies and tactics. In 2011, the Asia Pricing Professionals (APP) group was formed to support the development of the pricing community in all Asia Pacific countries. APP's mission is 'to build a community of pricing professionals to share knowledge and opportunities for personal and professional development through networking'. Asia is a booming place, and pricing is extremely fast as a result. The combination of Western interest and local practices makes it a great place to develop a global pricing career. As innovation and pricing science move from West to East, there is much to learn from managing pricing in Asia.
