ABSTRACT

The relationship of instructional design (ID) to the other design disciplines is to a large extent one of envious outsider. What we produce is not as elegant as a penthouse living room, as majestic as the modernist high-rise hosting it, as sexy as the evening dress worn by the woman living there, or as clever and influential as the iPhone inside the Hermès purse she carries. Our designs lack glamour (Postrel, 2013).