ABSTRACT
This chapter focuses on describing a few instances where the legitimacy of neoliberalism is questioned and new organizing is an affront to the neoliberal order and its 'values' of our time. It proposes the concept of roll-against neoliberalism to capture the ongoing mobilizations, organizing and resistance to neoliberalism's reinvention within the globalization and flexible production regime of accumulation. The chapter deals with a historical background to organized labour and the city. At the tail end of Fordism signs began to emerge that the labour movement and the male industrial working class in Canada and the United States were in trouble. The modern city had its own version of business unionism evident in rigid architectural forms of functionality, hierarchy and "planning by numbers". The chapter argues that in the new politics of labour in the USA, for example, it is the discourse of the American dream that is gathering steam and sympathy for fast food workers and their campaign.
