Attributing creativity to a particular action presupposes something about how the action came about. Creativity may involve epistemic states and abilities but not all creativity is epistemic creativity. Creative artists might aim to produce something beautiful, coaches to make their sport more dynamic, and entrepreneurs to make money or solve social problems. Hence, epistemic creativity might be thought to involve a reliable ability to discover new (novelty condition) truths or knowledge (value condition). However, this thought is misguided for several reasons. Epistemic creativity is often required most where knowledge gives out. So it should be unsurprising that epistemic creativity is not reliably truth conducive. Because epistemic creativity operates at the boundaries of discovery, it may get things wrong far more often than it gets things right. More fundamentally, however, epistemic creativity often does not aim directly at truth or knowledge at all.