ABSTRACT
This introduction presents an overview of the key concepts covered in the subsequent chapters of this book. The book explains how innovation really works from considering prosaic developments such as 'ready meals', through to the life-changing challenges of creating better neonatal incubators. It presents a challenge for those of us in the innovation business. The book also explains the contribution of entrepreneurial leadership and culture to deliver their entrepreneurial strategy and achieve sustained innovative performance. It explores different approaches to opportunity recognition, ranging from organisations working with extreme users wanting a better product to ingenious managers recombining well-established, existing ideas from across the organisation. The book proposes a similar matrix to diagnose and address the entrepreneurial status of any given organisation by considering current entrepreneurial practices and proposing different innovation challenges for how they could be enhanced, removed or replaced.
