ABSTRACT
The inherent challenges facing the coach considering the practical application of neuroscience in coaching are significant. Explaining to coachees how they learn a new habit can serve as an excellent and easily comprehended example of neuroplasticity and brain-based behavioural change. The foundations of this approach can be found in the practice of positive psychoeducation. The fact that a degree of plasticity is possible in the adult brain can give hope to coachees who believe their brains and therefore thought patterns, behaviours, or habits are "hardwired." Neuroplasticity research encompasses diverse fields including learning and memory, synaptic physiology, stem cell research, brain injury, brain imaging, psychotherapy, pharmacology, development, and ageing. Because of this diversity, the way the term is used differs widely. It is therefore wise to think of neuroplasticity as an umbrella term rather than a single mechanism. In the mature brain, different brain regions and functions vary in their capacity for neuroplasticity.
