ABSTRACT
Identity is a person's self-concept in relation to the world around himself/ herself. There are two ways to approach identity in intercultural communication: the traditional and the modern. Identity is a multidimensional concept consisting of psychological and social factors, and negotiated until we reach mutual understanding and agreement on our identity. Social identity theory, originally proposed by H. Tajfel and J. C. Turner proposes that an individual's identity is made up of both personal and social identities. Research has also shown that the more salient a social identity is the more likely a person is to view other members of their ingroup as interchangeable with one another. The ethnolinguistic identity theory focuses on minority ethnic groups and their language use in social contexts, particularly when they interact with members of the dominant culture. S. Ting-Toomey's revision of Face Negotiation Theory described how face and facework, particularly in regards to conflict, differed culturally and individually.
