ABSTRACT

Intercultural communication (ICC) can be best understood in its specific contexts. Various countries may experience ICC differently due to a number of factors such as history, inequalities, and/or politics. ICC is communication that occurs between different cultural groups with varying communication styles, values, norms or beliefs between dominant and non-dominant groups. ICC is considered to be: communication which occurs between individuals from various ethnic groups and/or different religions, classes or even within the same race groups. Some individuals, such as politicians and researchers, suggest that denouncing culture or race contributes to national identity. That is, individuals should label themselves as 'South African' instead of using their racial or ethnic labels, to reduce segregation. South Africa has its historical roots embedded in both colonialism and apartheid. The colonial eras saw individuals being grouped into four distinct 'races', namely, – White, Indian, Coloured, and Black.