Introduction

This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book seeks to demonstrate the scalar complexity of projecting a purportedly “anonymous” voice in the burgeoning pan-Hispanic television industry. Alvaro Acosta Corte and Rocio Blasco Garcia address the glocalization of Spanish in Asia in their consideration of “translocal” or deterritorialized patterns of language use among Spanish-speaking families in Hong Kong, based upon surveys conducted with immigrant families and university Spanish language learners. Pedro Martin Butragueno demonstrates the “partially global” character of Spanish language use in Mexico City, the most populous urban space of the Spanish-speaking world and the second most populous in all of Latin America, following Sao Paulo. The book explores the identity construction through negotiation of language resources is also the crux of Milin Bonomi’s considerations of Spanish in Milan.