ABSTRACT

Community broadcasters come to radio with enormous enthusiasm for the medium and for programme content; they also bring a strong desire to serve their local community of listeners. In the first rush of passion, new community radio stations may also find the capital to set up the studio and transmission requirements in order to get on-air. However, economic preparations for long-term sustainability, financial expertise and business acumen may not be at the forefront of the station’s planning. As they obtain funding, they are likely to discover that all resources come with obligations and that the community-based programmes they envisaged at the start may become skewed.