ABSTRACT

In Korea, the advent of alternative media began as a communication strategy of the civic movement and the new social movement that rose after the 1987 civil uprising, which was an important turning point in the democratisation of Korean society. The oppressive government system was transformed into government where the arena of civil society has expanded, to include not only the existing class-struggle movements, but also movements for economic justice and environmental issues. Alternative media became significant voices for these new social movements (Kim, 1992; Park, 2000).