ABSTRACT
Since the 1970s, a movement has emerged among academics and social movement activists promoting the theory of peace journalism (PJ) – and aiming to inspire further activities. This chapter will argue that the theory has inappropriately prioritised mainstream activities – and failed to acknowledge adequately the role of the alternative media – both historically and today. Such a debate raises a number of important questions. For instance, how are both the peace movement and journalism defined? Is there not a danger of exaggerating the distinctions between alternative and mainstream media? Are there not some progressive spaces within the mainstream to be exploited by peace journalists?
