The rise of the middle class in emerging markets is creating many opportunities and challenges. As incomes rise and disposable incomes become more readily available, the nature of the demand for basic and non-basic goods and services changes. Similarly, the nature of the challenges of meeting these ever-evolving demands also undergoes transformations. For instance, the “Arab Spring” has raised the hopes of millions in the Middle East and North Africa region (MENA) for a better future (Arab World Competitiveness 7). At the same time, the popular uprisings across the region have also exposed many of the underlying grievances and challenges that the region faces. Unemployment, especially among highly educated youth has been identified as one of the most pressing issues, and as one with significant political and social implications (O’Sullivan, Rey and Mendez 1). Many have called for urgent educational reforms as a means to tackle youth unemployment and other social malaise. For example, Farouk El-Baz, in his discussion of educational reforms, states: “Today, we live in the information age and Arab countries could be left behind once again if they do not modernize their education system” (42). In general, many governments in the MENA region agree on the need for reforms and have been experimenting with new strategies and initiatives to ensure that education can respond to the growing and changing needs of the job market.