Basically, all “-philias” convey the idea of closeness and assiduity with the object of one’s affection, something that can often degenerate into excess and exaggeration (necrophilia, dendrophilia, and other pathological behaviors). Do media pose the same threat? They do, according to some recent theories on the relationship between media and quality of life. These theories also bring up the concept of “media obesity,”2 which should be fought by following special “media diets.” This is not a new topic for those involved in cinema studies, and it came up before any concerns over the risks of hyperexposure to the media-something existing even without the occurrence of a “-philia.” Therefore, we will try to contextualize the problem. First, the course of cinephilia in time has to be illustrated.