ABSTRACT
We may be tempted to take a certain leap of logic when we discuss organization-public relationships. Public relations scholars have been careful in delineating dimensions of relationships as common constructs that operate in both relationships between individuals and the relationships between organizations and publics, but in everyday boardrooms and classrooms, we have to consider carefully how we apply what we know about interpersonal relationships to relationships between organizations and publics, and vice versa. At the heart of the matter are questions of not just how to manage relationships, but who is managing those relationships. The rise of social media has profound implications for both theory and practice.
