ABSTRACT
Public relations scholars continue to produce research that demonstrates qualitatively and quantitatively the benefits accrued when organizations develop mutually beneficial relationships with key publics (see authors such as Broom, Bruning, Coombs, Grunig, Heath, Hebbani, Hon, Huang, Hung, Jo, Kent, Kern, Ki, Kim, Ledingham, Lindenman, Macnamara, McDonald, Merkel, Seitel, Taylor, Toth, Waters, and Wilcox for examples of research that links relationship-building and organizational outcomes).
