ABSTRACT

Ever since public broadcasting in Europe was established, the limits of the public service media remit have been widely discussed among both policymakers and scholars. The main arguments against powerful public service media – articulated both in the former broadcast and current digital eras – are based on the fact that their operations have been perceived as market distortions and threats to free competition, thus destroying business opportunities for private media competitors (Keane 1991; Lund et al. 2009). This debate was heard when both radio and television broadcasts were introduced; however, the definition of the public service remit has been even more controversial since activities on digital media platforms were made possible (Debrett 2009).