ABSTRACT
The chapter describes how historical background and local conditions have influenced the adoption of club culture in Estonia, and how the notions of underground and mainstream, and metropolis, and periphery have changed over time. It analyzes the changes in cultural identities, synchronically paying attention to changes in sub cultural trends and their position in society. The group of people who first adopted club culture in the 1990s could be called elitist as in a cultural periphery such as Estonia new trends are mostly adopted by the cultural vanguard. The mainstream period marks the beginning of the explicit commercialization of club culture. Subcultural style has become mainstream today, specific music and style are once again starting to lose their central status in the building of cultural identity. The chapter examines the development of subcultural trends in Estonia, as analyzed and can also be interpreted as a short history of subculture moving from stronger cultural boundaries to fluid networks.
