ABSTRACT
To understand how health messages work in organizational contexts, one has to understand how the social nature of organizations influences the use and processing of health messages. Health campaigns in organizations are not just influenced by campaign messages, but by social processes as well. The Workplace Partnership for Life (WPFL) campaign provides an excellent illustration. The campaign was designed to encourage people to become organ donors; it used multiple means of message dissemination and also utilized the narratives of employees touched by organ donation. The social nature of message processes, additional theorizing about issues of space and place has the potential to inform how one think about health campaigns in organizations. Theorizing on space and place as they relate to organizational social interactions, collaboration, and work processes can provide additional insight into how organizational space can be used or transformed as part of health interventions.
