ABSTRACT
This chapter examines communication in terms of design and points out how it can realize its potential for contributing to the practice and theory of organizations and health communication. This potential by reconstructing the communication design practice is evident in the work of two health entrepreneurs seeking open, social innovation for health systems by redesigning health practice. It focuses on the work performed by Sir Harry Burns and Dr. Jeffery Brenner but has done so with the aspiration of motivating further inquiry into communication design practice for health and wellness. Greater attention can be given to designs for communication by investigating how the built environment is a communicative phenomena that is constructed, through communication design work that makes specifications about how communication works and how it ought to work. Intervention is aimed at findings ways for people to take some control over the meaning and direction of their life quality, not just as individuals but as communities and as society.
