Introduction Botswana’s tourism industry has grown since the 1990s. This growth is partly attributed to the adoption of the Tourism Policy of 1990 as it recognizes tourism as a means of diversifying the country’s economy from being mineral dependent. The Tourism Policy of 1990 describes tourism as the ‘new engine of economic growth’ (Government of Botswana, 1990). The tourism industry is the second largest economic sector in Botswana contributing about 9.5% to the total Gross Domestic Product revenue earnings, coming second after diamonds (Statistics Botswana, 2014).