Introduction Entering the words ‘Sun Peaks images’ into Google Search yields pages of images. There are maps of ski runs and shots of skiers and snowboarders carving turns through snow covered trees. There are images of luxurious hotels, people laughing in hot tubs, and children playing in the snow. Nestled amongst these are pictures of large chalet-style houses, couples getting married, golfers swinging their clubs, and people on mountain bikes and horseback. Images of the logo “Sun Peaks-Canada’s Alpine Village” situate this collection in space. This is Sun Peaks Resort, and based on these images, this is clearly a holiday ski and golf resort destination (Figure 14.1).