ABSTRACT
Depending on which storylines one follows, opening a record shop in the twenty-first century is either admirably courageous or questionably foolish. As with much entrepreneurship in the globalized digital age, the reality lies somewhere in between. Selling anything for a living has never been simple, particularly an item widely viewed as archaic or even obsolete. Adding a new brick-and-mortar outlet for vinyl records onto the globe often not only creates or expands public space for music lovers, but also enhances a place’s cultural and economic geography (see Seman 2010).
