ABSTRACT
This introduction covers some key concepts discussed in subsequent chapters of this book. One can observe a newly concentrated tendency in semiotics and film studies to explore systematic and analytical insights into embodied metaphorical meanings in moving images. The chapter presents a research overview in a rather isolated way in single publications, mostly related to semiotics, as well as sometimes to film studies. The book aims to contribute to filling the gap in this area by making current work within film and media studies more visible. In cognitive research, metaphors have been shown to act as elementary structures of human thinking and mental imagination. The core area of metaphor research in moving images still lies with movies. The contributions of the book also considers other media, more specifically, television news, quality series in television, and video games. A widening of the scope to different kinds of moving images is another distinctive aspect of the book.
