ABSTRACT

This chapter examines how both metaphorical systems can be used to study the viewer's mental experiences. The visual field as container metaphor is one of the general and natural resources for human beings to express their visual or perceptual experience in language. In addition, scholars emphasizes the importance of a set of conceptual metaphors that are grounded in one tactile experience. In Michelangelo Antonioni's modernist art film Blow-Up, for example, the viewer is following a character Thomas who has accidentally captured a murder on film. The conceptual metonymy involved is that of eyes stand for seeing. Consequently, one of the potential avenues for further research would be the continued investigation of these metaphors in the light of different types of cinema. Indeed, if, according to the embodied mind thesis, perception is related to cognition, then, it follows that changes in perception automatically lead to changes in cognition.