ABSTRACT
This chapter looks at how to sell the concept of co-production and participative research to all stakeholders. It examines what needs to be in place for a participatory research project to have a chance of making an impact on the overall organizational culture, particularly stakeholders' mindsets towards research and community partner co-production. Culturally the new service clashed with many existing organizational and service cultures, as did evidence-based practice which was seen as tainted with the new young people's service and the prevailing governmental regime. The danger of schemas such as SPELIT is that there are always going to be political, legal and cultural issues, and it can cause pessimism about the chances of a project having an impact. If the organization is only engaging in the project because they have been told to by government or external forces, then achieving buy in becomes all the more difficult, as the detailed example just given demonstrates.
