ABSTRACT
Throughout the history of documentary, producers have sought to alert their audiences to social and political issues and problems. Implicitly or explicitly, they were seeking a response from viewers of their work that might affect the conditions and situations which they portrayed onscreen. Recently, some producers have pursued exhibition possibilities that would encourage audiences to become involved in the movements and conflicts they are documenting. The appeal to audiences to respond concretely to documentary subject matter has become more explicit and organized. Using social media and other Internet features that assist in reaching and organizing publics, documentary makers and video activists have pioneered new exhibition strategies to create engaged audiences (Schuler 2007).
