ABSTRACT
The question for this chapter is not how individuals use images but how individuality is produced by the photographic image. The notion of fractal photography is introduced as a means to explore the role of photography in the twenty-first century by making visible the dynamic techno-political forces that shape the world. This chapter will show that, in the transition from the industrial to the information age, photography allows us to think about power not as the reactive logic of ideology, but as the fractal and self-referential process by which information and knowledge are produced, distributed, and utilized.
