ABSTRACT
Coulter offers an alternative view of Baudrillard’s thinking by focusing on his photography “as a kind of visual theorization of the world.” Suggesting that Baudrillard conceived photography as a means of thought with the capacity to amplify the enigmatic and highlight the unintelligibility of the world, he demonstrates Baudrillard’s consistence in resisting rational discourse. Coulter’s discussion explains Baudrillard’s photographs as paralleling, not illustrating, his preoccupations with the subject–object relationship. Coulter’s essay presents us with Baudrillard’s view of photography as “an inversion of vision,” a “meditation” in which the object demands attention and forces us to question ourselves.
