ABSTRACT
This chapter examines how the transformation in United Nations Educational Scientific and Cultural Organisation (UNESCO) policy towards urban conservation from a narrow emphasis on architectural conservation to a broader focus on urban heritage management plays out in the context of Old Havana, a UNESCO World Heritage site. At the community level, entrepreneurial heritage consists of spontaneous activities by private individuals or civic groups without state sponsorship. These activities arise in a community surrounded by heritage materials, which are likely to draw tourist attention. The activities may contribute to income generation, neighborhood revitalization, the articulation of a dominant group's identity, resistance to state planning agencies, or even state building. The Office of the City Historian of Havana (OHCH) encourages entrepreneurialism, inviting various stakeholders' participation in to the socio-economic development of the historic city, so long as it conforms to the egalitarian and aesthetic standards of the OHCH, as well as UNESCO.
