ABSTRACT
The purpose of this article is to explore the idea of primitivism in recent Argentinean cultural production. By primitivism I understand the construction of a special aesthetic to relocate literary works in the new cultural eld opened by technological changes. I conceive aesthetics in a broad sense, as Jacques Rancière does, including literary formal devices, but also institutions like publishing houses, collective cultural projects, cultural agents, visual artists, readers, and booksellers. In a context where new literature tends to be fascinated by new technologies, there is a group of authors and cultural producers exploring techniques and formal devices devoid of technology. These authors do not return to a naive pre-technological idea of literature; on the contrary, they explore new ways to develop literary practices after the technological boom.
