ABSTRACT
This chapter presents case study of ENTO a London-based start-up company using insects as the primary ingredient for novel foodstuffs. It addresses the cultural dynamics of edibility. It explores why experimentation like ENTOs does all sorts of important work in agri-food worlds, making it more important than its small scale and limited commercial applicability suggest. The chapter illustrates how ENTOs aim to shift food ways involves strategies that serve both to dilute and to refine aversions to insects and eating them. It also highlights some of the ways in which this debate developed to consider ethical and political implications for agri-food. The chapter considers what might be said about ENTO in connection with food security and safety. It focuses on entomophagies relevance in renewed calls for food security, on achieving a consistent supply of insects for human consumption, and on regulation of food safety. The chapter shows ENTO are disruptive and supportive of existing agri-food in several ways.
