ABSTRACT
This chapter presents silver fern farms (SFFs) eating quality (EQ) programme as a strategic aperture through which to explore how taste is being mobilised in the creation of these new meat relationships. It talks about eating quality is promissory in so far as it looks forward to economic futures that might happen. The chapter also talks about animating the mobilisation of taste is the desire to materialise it as an attribute able to be stabilised and calculable in order to perform new economic work. It brings into sight a myriad of actors and devices hitherto unseen, and in doing so expands understanding of what constitutes an economic actor or object. The chapter argues that an integral part of an attention to the assemblage of taste is the need to think about how taste is made economic, and argue that one of key moments in the making of markets is the creation of economic objects imbued with degrees of pacified agency.
