ABSTRACT
This chapter examines specific examples of 'production cultures' that highlight the ambiguous position digital film production occupies in Africa between, on one hand, the creation of new avenues of economic and social mobility, and, on the other, the emergence of strategies of exclusion and control. This chapter makes an attempt to look at the growing African digital film production industries through the lens of production studies, and by pointing out the specificities of the production cultures that have emerged within this context. This is done through the analysis of two specific case studies, Ethiopia and southern Nigeria. In both Nigeria and Ethiopia, the emergence of marketing events such as film premieres and award ceremonies has paralleled the development of the local film production sector. The work presents implicit responds to the call for an interdisciplinary approach to the study of media production that characterizes much scholarship in production studies.
