ABSTRACT
This chapter shows the rise of algorithmic architectures as central to the capture of experience. It analyses social media use with a focus on the infrastructured registers of lifestream logistics. The chapter explores the critique of logistical software as an aesthetics of prediction associated with big data analytics. It addresses the politics of objects with reference to debates in speculative realism and object-oriented ontology and focuses on the immanence of the algorithmic to experience. With the rise of social media and 'lifestream logistics', software today drives the production of affect. From the mathematical execution of algorithmic rules to user experiences of interface design, a recursive loop of action is derived from human affect and the operation of commercial tools. The algorithmic coordination of supply chains is one obvious example of how pattern recognition is put to work in order to maximize the extraction of value from time and space.
