ABSTRACT
Today an entire generation of Geographic Information Systems (GIS) experts and map users are entering the workforce that has rarely, if ever, used paper maps. This is a watershed moment for cartographers and those participating in the billion-dollar online mapping business. This chapter argues that talking about Internet maps as separate from printed maps prevents us from better categorizing and analyzing the different roles that maps using the Internet play in society. Internet maps are not so much a separate category of maps as they are an offspring of print cartography. The chapter describes that the development of maps on the Internet has been going through a growing process. Google Maps and subsequent competing map services have become the ultimate reference map for people living in the digital realm. Though often coupled with web-based reference maps, location-based service maps are focused on target-marketing.
