ABSTRACT
This chapter explores a deeper understanding of the concept of 'map as spectacle' – as an element of socio-political control. It argues that understanding the 'map as spectacle' provides a valuable insight into how maps work and what interests they serve. In this interpretation, the 'map as spectacle' is recognized to be a complex 'Baroque' artefact; rich and sometimes flamboyant on the surface but underpinned by refined and continuously developing technologies of survey, design and reproduction. Maps have always had the power to fascinate. Maps as meme complexes are often extremely persistent, stable structures that create or reinforce specific views. A memetic framework takes a countervailing approach to the post-representative conceptualization of maps. The drama integral to the maps was often accentuated by representing the background as a blue sky with clouds, suggestive of humanity's ability to overcome its earth-bound existence.
