ABSTRACT
This chapter utilizes stakeholder theory as an analytical lens. The stakeholder perspective emerged from the seminal work of Freeman and allows one to discern management decisions by concentrating on individuals who can impact and are impacted by an organization's purpose and priorities. The stakeholder-management literature recognizes three major steps in stakeholder analysis: identifying the stakeholder groups, determining the stakeholders' interests, and evaluating the type and magnitude of stakeholder power or salience. The UT scandal primarily involved two stakeholder groups – community businessmen and college athletes – who had self-interests that undermined the traditional values and integrity of American higher education. The UT scandal brought to light the big business of college athletics and, more precisely, the unscrupulous stakeholders in college athletics who have self-interests that are inconsistent with the core values and mission of American higher education.
