ABSTRACT

If communication is about sending messages between a giver and

a receiver, then costumes are a means of communication. The

wearer sends an intended message depending on what they are

wearing. People choose what to wear based on the image they

wish to portray, the activity in which they are involved, how they

feel, or even whom they think they may meet. A piece of advice

handed down for generations of daughters is to wear lipstick

every time they leave the house; after all, you do not know whom

you might run into. The lipstick represents a well put-together

and attractive woman. While this is an outdated notion, a specific

message was apparent to others. Similarly, if someone is dressing

for work, then work-appropriate clothing is important. This

could be as easy as a prescribed uniform, or a need to

function within the position, or a means to exude confidence

and professionalism. Any of the options speak towards the

appropriateness of the situation. In each case, the clothing sends

a message about the person’s occupation and attitude toward

themselves and the image they wish to portray.