ABSTRACT
Business communication has become an increasingly relevant field of study all over the world in recent years, as companies find it of high interest for their work force. In business settings, one important way to achieve any commercial goal is through the right use of verbal communication. Multimodal teaching methods lend strength to the desire of business to employ graduates with the ability to integrate an understanding of commerce and business with creative and innovative ways of solving problems. Body language is an important feature of non-verbal communication, as it transmits both attitudes and emotions. In business contexts, Goman indicates that those people who understand body language may gain a competitive advantage. This chapter analyzes student business presentations in a compulsory course, persuasive language and business presentations, that are part of the professional itinerary of the one-year master's degree in English Language for International Trade (ELIT).
