The project format has been a common organizational response to the rapidly changing and increasingly turbulent societal conditions we are currently living in. The underpinning assumption is that projects offer a temporal, fast and flexible mode for achieving specific, one-off goals, which fit seamlessly together with the suddenly changing needs of organizations. For instance, Grabher (2004, 1491) says that due to projects’ ‘transience and radical task-orientation they hold the promise of a hyper-efficient organizational form free from any organizational slack’. In the extreme, this emphasis is said to lead to projectification of the whole of society, involving ‘colonization of many quarters of life by project-related principles, rules, techniques and procedures, aspiring to form a new iron cage of project rationality’ (Maylor et al. 2006, 664).