ABSTRACT
This chapter introduces the historical and theoretical constructs of neoliberalism and globalization narratives and policies as they have been implemented around the world beginning from the 1970s. It traces how the discourses promoting neoliberalism and globalization and the interrelation between them have evolved and been adopted by government, corporate, and university stakeholders in the ensuing decades. The chapter reviews how various scholars using critical discourse analytic approaches. It examines the public's engagements with the mainstream representations of the economy in reader comments featured in a selected relevant opinion piece in the New York Times. The chapter aims to contribute to understanding of how people's discursive interactions work to both maintain existing hegemonic institutions and their practices, and simultaneously provide avenues of thought, articulations, and actions to imagine and create economic alternatives. It explores how critical discourse analysis approaches may assist in the contestation of these hegemonic common-sense constructs and beliefs about the economy and society.
