ABSTRACT
This chapter introduces some of the methods employed in Cognitive Linguistic approaches. It provides an example analysis using data sourced from three analyses newspaper articles reporting on the 2014 Million Mask March in London. Three analyses newspaper articles are image schema analysis, metaphor analysis and discourse world analysis. Cognitive Linguistic Critical Discourse Studies (CL-CDS) is characterised by a shift in focus to the interpretation-stage of analysis. That is, CL-CDS addresses the cognitive-semiotic processes involved in understanding discourse and the fundamental role that these processes play in the construction of knowledge and the legitimation of action. Grammatical constructions are not assembled ad hoc according to generative principles but are stored as discrete conventionalised units in the same way as words. Lexical and grammatical units may therefore be described as existing on the same continuum. Similarly, no distinction is made between literal and figurative language.
