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The Role of Affect in the Elaboration Likelihood Model of Persuasion
DOI link for The Role of Affect in the Elaboration Likelihood Model of Persuasion
The Role of Affect in the Elaboration Likelihood Model of Persuasion
BookCommunication, Social Cognition, and Affect (PLE: Emotion)
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Edition 1st Edition
First Published 1988
Imprint Psychology Press
Pages 30
eBook ISBN 9781315743974