ABSTRACT
This chapter defines digital media as LaVoi and Calhoun proposed: 'forms of media content that combine and integrate data, text, sound and images of all kinds, are stored in digital formats; and are increasingly distributed through networks', with the added stipulation that they promote interactivity and group-forming. It presents a dialogue about digital media methods by discussing the starting point for digital media research projects. The chapter then outlines the ethical considerations applicable to projects exploring digital media representations of physical culture. It discusses issues pertaining to data collection, and also considers data analysis methods. Explorations of physical culture participant experiences in producing and using digital or other media necessarily start with subject selection. Regardless of the perceived impact of digital media on physical culture communities, one point of consensus prevails: the Internet explosion has vastly changed how sport and physical culture are 'bought and sold, produced and consumed, accessed and experienced'.
