ABSTRACT
This chapter explores a qualitative dimension of halal as a way of life that is represented by the inseparable nature of the physical and the spiritual realms from a Shia point of view. The chapter draws on the organizational literature to examine the adoption of innovations in the Iranian poultry sector that facilitate an understanding of halal that stands in direct opposition to emergent notions of global halal and it also draws on Ong and Collier's notion of global assemblages to explore the technological, political and ethical practices underpinning Iran's immersion into the halal market. It looks at one farm in particular where managerial support was essential for innovation and the production of poultry products in line with the true spirit of halal as envisaged by Ali ibn Abi Talib. The chapter presents a case study of an innovative poultry farm in the north east of Iran.
