This chapter examines areas important in understanding the impact of social media–based visuals on crisis communication, including the interconnectedness of crisis and emotion and how social media can build community during a crisis. Social media–based communities challenge a model of one-to-many communication that might occur via broadcast or print media. Justin Auciello created the Jersey Shore Hurricane News (JSHN) Facebook page in 2011 in response to Hurricane Irene and continued to build it as a place for the community to report and discuss future events, including Hurricane Sandy. A number of pictures shown on JSHN included individuals, who may or may not be identified in the text of the post itself or in the comments that followed. A number of images fell into the category of providing news and other information to people on the Facebook page. Some of these were the photographic equivalent of B-roll images, or stock footage used to supplement a news story.