ABSTRACT
Premiership soccer is a fast-paced, unstable, and intense environment. Short-termism is the order of the day. With each match, clubs have an opportunity to secure vital points in their efforts to avoid relegation, win titles, or secure qualification for European competitions. The perceptions around sport psychology in this culture can range from acceptance that it must deliver results very quickly if it is to be seen as worthwhile, to the more infrequently encountered view that long-term development of players and teams is something worth waiting for. I was fortunate in that most of the time I worked in clubs where there existed a high level of acceptance that the benefits from psychological interventions would be more likely to emerge in the longer term.
