ABSTRACT

As the title suggests, this chapter discusses a number of method issues that researchers face when doing psychological research on the elusive but important phenomenon we call entrepreneurship. To get our bearings right, I should explain up front that these issues are discussed from the perspective of a researcher who has extensive experience from empirical entrepreneurship research on different levels of analysis and using different theoretical points of departure-including psychological studies on the individual level-but with limited formal training in psychology. Although I can claim some expertise as an entrepreneurship researcher and I took my PhD in a unit for economic psychology in a business school, I am not a psychologist. My knowledge of psychology is like an archipelago of islands separated by unknown waters, and there is therefore risk that I am naive or ignorant at times regarding how the research problems and opportunities appear from the perspective of psychology proper. What I can offer in return is multidisciplinary and methodology insights within the specific domain of entrepreneurship research that do not necessarily come with standard research training in psychology.